.dark-band { background: var(--bg); color: var(--white); }
.light-band { background: var(--paper); color: var(--ink); }
.eyebrow { color: var(--pink); font-size: .72rem; font-weight: 800; letter-spacing: .16em; margin: 0 0 1rem; text-transform: uppercase; }
.light-band .eyebrow { color: #b90050; }
h1 { font-family: var(--display); font-weight: 700; letter-spacing: 0; line-height: .92; margin-top: 0; text-transform: uppercase; text-wrap: balance; }
h1 { font-size: clamp(5rem, 10vw, 10rem); margin-bottom: 1.5rem; }
h2 { font-family: var(--body); font-size: clamp(2.5rem, 4.5vw, 4.35rem); font-weight: 800; letter-spacing: 0; line-height: 1.05; margin: 0 0 1.5rem; max-width: 1050px; text-wrap: balance; }
h3 { font-size: clamp(1.35rem, 2.4vw, 2.15rem); line-height: 1.12; margin: 0 0 1rem; }
p { margin-top: 0; }
ul { padding-left: 1.15rem; }
blockquote { border-left: 3px solid var(--pink); color: var(--ink); font-size: clamp(1.25rem, 2vw, 1.75rem); font-weight: 700; margin: 1.8rem 0; padding-left: 1.2rem; }
.section-heading { margin-bottom: clamp(2.5rem, 4.5vw, 4rem); max-width: 1040px; }
.section-heading > p:not(.eyebrow) { color: var(--muted-dark); font-size: 1.08rem; max-width: 820px; }
.light-band .section-heading > p:not(.eyebrow) { color: var(--muted-light); }

.pl-hero { border-bottom: 1px solid rgba(255,255,255,.12); padding: var(--section-space-large) 0; }
.pl-hero__copy { text-align: center; }
.pl-hero__headline { font-size: clamp(1.4rem, 2.4vw, 2.2rem); font-weight: 650; margin: 0 auto 3rem; max-width: 980px; }
.pl-hero__intro { color: var(--muted-dark); display: grid; gap: 1.6rem; grid-template-columns: repeat(2, 1fr); margin: 0 auto 3rem; max-width: 1080px; text-align: left; }
.pl-hero__intro p { margin: 0; }
.pl-meta { border-bottom: 1px solid rgba(255,255,255,.14); border-top: 1px solid rgba(255,255,255,.14); display: grid; grid-template-columns: .7fr .8fr 1.5fr 1.2fr; margin: 0; text-align: left; }
.pl-meta div { padding: 1.35rem 1.2rem; }
.pl-meta div + div { border-left: 1px solid rgba(255,255,255,.12); }
.pl-meta dt { color: var(--pink); font-size: .65rem; font-weight: 800; letter-spacing: .12em; margin-bottom: .35rem; text-transform: uppercase; }
.pl-meta dd { color: var(--muted-dark); font-size: .78rem; margin: 0; }
.hero-composition { display: grid; gap: 1rem; grid-template-columns: .78fr 1.22fr; grid-template-rows: repeat(2, minmax(280px, 360px)); margin-top: clamp(4rem, 7vw, 7rem); overflow: clip; position: relative; }
.hero-composition::after { background: var(--gradient); border-radius: 999px; content: ""; filter: blur(70px); height: 36%; left: 37%; opacity: .18; pointer-events: none; position: absolute; top: 34%; width: 32%; }
.hero-shot { background: #0f0f14; border: 1px solid rgba(255,255,255,.16); border-radius: 6px; box-shadow: 0 30px 80px rgba(0,0,0,.5); overflow: hidden; position: relative; z-index: 1; }
.hero-shot span { background: rgba(7,7,10,.88); border: 1px solid rgba(255,255,255,.18); border-radius: 999px; font-size: .62rem; font-weight: 800; left: 1rem; letter-spacing: .12em; padding: .5rem .75rem; position: absolute; text-transform: uppercase; top: 1rem; z-index: 2; }
.hero-shot img { height: 100%; object-fit: cover; object-position: top center; width: 100%; }
.hero-shot--builder { grid-column: 1; grid-row: 1; }
.hero-shot--resolve { grid-column: 1; grid-row: 2; }
.hero-shot--profile { grid-column: 2; grid-row: 1 / 3; }

.pl-section { padding: var(--section-space) 0; }
.editorial-split { display: grid; gap: clamp(3rem, 8vw, 8rem); grid-template-columns: minmax(0, 1.15fr) minmax(320px, .85fr); }
.body-copy { align-self: end; color: var(--muted-dark); }
.light-band .body-copy { color: var(--muted-light); }
.body-copy p:last-child { margin-bottom: 0; }
.statement-band { padding: var(--section-space-large) 0; text-align: center; }
.statement-band h2 { font-family: var(--display); font-size: clamp(3.6rem, 7vw, 7rem); font-weight: 700; line-height: .94; margin-inline: auto; max-width: 1160px; text-transform: uppercase; }
.statement-band .pl-shell > p:not(.eyebrow):not(.final-statement) { color: var(--muted-dark); font-size: 1.1rem; margin-inline: auto; max-width: 780px; }
.light-band.statement-band .pl-shell > p:not(.eyebrow):not(.final-statement) { color: var(--muted-light); }
.final-statement { background: var(--gradient); background-clip: text; color: transparent; font-family: var(--display); font-size: clamp(3rem, 7vw, 7rem); line-height: .94; margin: 5rem auto 0; text-transform: uppercase; }

.persona-grid { display: grid; grid-template-columns: repeat(2, 1fr); }
.persona-grid article { border: 1px solid rgba(23,23,29,.16); padding: clamp(2rem, 4vw, 3.5rem); }
.persona-grid article + article { border-left: 0; }
.persona-grid article > span, .decision-grid article > span { color: #b90050; display: block; font-size: .68rem; font-weight: 800; letter-spacing: .14em; margin-bottom: 2rem; }
.persona-grid p, .persona-grid li { color: var(--muted-light); }
.persona-grid li { margin-bottom: .4rem; }
.center-principle { font-family: var(--display); font-size: clamp(2.3rem, 4.3vw, 4.8rem); line-height: 1; margin: 3.5rem 0 0; text-align: center; text-transform: uppercase; }

.research-frame { margin: 0; overflow-x: auto; }
.research-frame img { border: 1px solid rgba(255,255,255,.14); min-width: 980px; width: 100%; }
.research-frame figcaption, .product-frame figcaption { color: var(--muted-dark); font-size: .72rem; margin-top: .8rem; }
.finding-row { display: grid; gap: 1rem; grid-template-columns: repeat(5, 1fr); list-style: none; margin: 3.5rem 0 0; padding: 0; }
.finding-row li { border-top: 2px solid var(--indigo); color: var(--muted-dark); font-size: .8rem; padding-top: 1rem; }
.finding-row span { color: var(--pink); display: block; font-weight: 800; margin-bottom: .6rem; }

.workflow-model { align-items: stretch; display: grid; gap: 1rem; grid-template-columns: 1fr .8fr 1fr; }
.workflow-model > div, .workflow-model > strong { border: 1px solid rgba(23,23,29,.16); padding: clamp(1.8rem, 3vw, 3rem); }
.workflow-model > strong { align-items: center; background: linear-gradient(145deg, rgba(255,0,106,.1), rgba(65,71,251,.14)); display: flex; font-size: clamp(1.4rem, 2.6vw, 2.2rem); justify-content: center; text-align: center; }
.workflow-model span { color: #b90050; font-size: .68rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; }
.workflow-model ol { display: grid; gap: .7rem; list-style: none; margin: 2rem 0 0; padding: 0; }
.workflow-model li { border-bottom: 1px solid rgba(23,23,29,.15); font-weight: 700; padding: .8rem 0; }

.split-product { align-items: center; display: grid; gap: clamp(3rem, 7vw, 7rem); grid-template-columns: minmax(300px, .7fr) minmax(0, 1.3fr); }
.split-product--reverse { grid-template-columns: minmax(0, 1.3fr) minmax(300px, .7fr); }
.product-frame { margin: 0; min-width: 0; }
.product-frame img { background: #fff; border: 1px solid rgba(23,23,29,.16); border-radius: 5px; box-shadow: 0 26px 70px rgba(0,0,0,.2); width: 100%; }
.dark-band .product-frame img { border-color: rgba(255,255,255,.17); box-shadow: 0 30px 80px rgba(0,0,0,.5); }
.product-frame--wide { margin-inline: auto; max-width: 1180px; }
.product-frame--tall { margin-inline: auto; max-width: 680px; }
.capability-strip { border-bottom: 1px solid rgba(255,255,255,.13); border-top: 1px solid rgba(255,255,255,.13); display: flex; flex-wrap: wrap; gap: .65rem; margin-top: 2.5rem; padding: 1.4rem 0; }
.light-band .capability-strip { border-color: rgba(23,23,29,.15); }
.capability-strip span, .comparison-fields span { border: 1px solid rgba(255,255,255,.18); border-radius: 999px; color: var(--muted-dark); font-size: .68rem; font-weight: 700; padding: .55rem .85rem; }
.light-band .capability-strip span { border-color: rgba(23,23,29,.17); color: var(--muted-light); }
.large-callout { border-top: 1px solid rgba(255,255,255,.15); font-family: var(--display); font-size: clamp(2.5rem, 5vw, 5.2rem); line-height: .98; margin: 4rem 0 0; padding-top: 2.5rem; text-transform: uppercase; }
.light-band .large-callout { border-color: rgba(23,23,29,.16); }
.gradient-text { background: var(--gradient); background-clip: text; border-top: 0; color: transparent; text-align: center; }
.linear-flow { display: flex; flex-wrap: wrap; gap: .7rem; list-style: none; margin: 2rem 0 0; padding: 0; }
.linear-flow li { border: 1px solid rgba(255,255,255,.18); font-size: .7rem; font-weight: 800; padding: .8rem 1rem; text-transform: uppercase; }
.linear-flow li:not(:last-child)::after { color: var(--pink); content: " →"; margin-left: .8rem; }
.hierarchy-band { padding: var(--section-space) 0; }
.question-grid { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 4rem; }
.question-grid article { border: 1px solid rgba(255,255,255,.14); min-height: 260px; padding: clamp(2rem, 4vw, 3.5rem); }
.question-grid article + article { border-left: 0; }
.question-grid span { color: var(--pink); font-size: .68rem; font-weight: 800; }
.question-grid h3 { margin-top: 3rem; }
.question-grid p { color: var(--muted-dark); }
.big-list { display: flex; flex-wrap: wrap; gap: .7rem; list-style: none; margin: 1.8rem 0; padding: 0; }
.big-list li { background: var(--ink); color: var(--white); font-weight: 700; padding: .7rem 1rem; }
.comparison-fields { display: flex; flex-wrap: wrap; gap: .65rem; justify-content: center; margin-top: 2.5rem; }

.profile-layout { align-items: start; display: grid; gap: clamp(3rem, 6vw, 6rem); grid-template-columns: 1.2fr .8fr; }
.profile-groups { display: grid; margin: 0; }
.profile-groups div { border-top: 1px solid rgba(255,255,255,.14); padding: 1.35rem 0; }
.profile-groups dt { color: var(--white); font-size: .8rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.profile-groups dd { color: var(--muted-dark); margin: .35rem 0 0; }
.stacked-principle { color: #b90050; font-family: var(--display); font-size: clamp(2.1rem, 3.8vw, 3.8rem); line-height: 1; margin-top: 2.5rem; text-transform: uppercase; }

.state-gallery { display: grid; gap: 1rem; grid-template-columns: 1.25fr .75fr; }
.state-gallery figure { background: var(--panel); border: 1px solid rgba(255,255,255,.14); margin: 0; overflow: hidden; padding: 1rem; }
.state-gallery figure:first-child { grid-row: 1 / 3; }
.state-gallery span { color: var(--pink); display: block; font-size: .68rem; font-weight: 800; letter-spacing: .13em; margin-bottom: .8rem; text-transform: uppercase; }
.state-gallery img { height: 100%; max-height: 660px; object-fit: cover; object-position: top center; width: 100%; }
.state-gallery figure:not(:first-child) img { aspect-ratio: 16 / 9; max-height: none; }

.decision-grid { display: grid; grid-template-columns: repeat(2, 1fr); }
.decision-grid article { border: 1px solid rgba(23,23,29,.15); padding: clamp(1.8rem, 3vw, 2.8rem); }
.decision-grid article:nth-child(even) { border-left: 0; }
.decision-grid article:nth-child(n+3) { border-top: 0; }
.decision-grid article:last-child { grid-column: 1 / 3; }
.decision-grid p { color: var(--muted-light); }
.outcome-list { display: grid; grid-template-columns: repeat(2, 1fr); list-style: none; margin: 0; padding: 0; }
.outcome-list li { border-top: 1px solid rgba(255,255,255,.16); color: var(--muted-dark); padding: 1.4rem 2rem 1.4rem 0; }
.outcome-list li:nth-child(even) { padding-left: 2rem; }

.pl-cta { border-top: 1px solid rgba(255,255,255,.13); padding: var(--section-space) 0; }
.pl-cta .pl-shell { align-items: end; display: grid; gap: 3rem; grid-template-columns: 1fr auto; }
.pl-cta h2 { margin-bottom: 1rem; }
.pl-cta p:not(.eyebrow) { color: var(--muted-dark); max-width: 760px; }
.pl-cta__actions { align-items: center; display: flex; flex-direction: column; gap: 1rem; }
.button-primary { background: var(--gradient); border-radius: 999px; font-size: .72rem; font-weight: 800; letter-spacing: .08em; min-width: 200px; padding: 1rem 1.35rem; text-align: center; text-decoration: none; text-transform: uppercase; }
.text-link { font-size: .72rem; font-weight: 800; letter-spacing: .06em; text-decoration: none; text-transform: uppercase; }

@media (max-width: 1024px) {
  .pl-meta { grid-template-columns: repeat(2, 1fr); }
  .pl-meta div:nth-child(3) { border-left: 0; border-top: 1px solid rgba(255,255,255,.12); }
  .pl-meta div:nth-child(4) { border-top: 1px solid rgba(255,255,255,.12); }
  .editorial-split, .split-product, .split-product--reverse { grid-template-columns: 1fr; }
  .split-product--reverse .product-frame { order: 2; }
  .workflow-model { grid-template-columns: 1fr; }
  .workflow-model > strong { min-height: 200px; order: -1; }
  .finding-row { grid-template-columns: repeat(2, 1fr); }
  .profile-layout { grid-template-columns: 1fr; }
}

@media (max-width: 768px) {
  .pl-shell { width: min(calc(100% - 32px), 1240px); }
  h1 { font-size: clamp(4.4rem, 18vw, 7rem); overflow-wrap: anywhere; }
  h2 { font-size: clamp(2.35rem, 10vw, 3.7rem); overflow-wrap: normal; }
  .statement-band h2 { font-size: clamp(2.6rem, 12vw, 4rem); }
  .pl-hero__intro { grid-template-columns: 1fr; }
  .hero-composition { display: flex; flex-direction: column; }
  .hero-shot { max-height: 520px; }
  .hero-shot--profile { max-height: 720px; }
  .persona-grid, .question-grid, .decision-grid, .outcome-list, .state-gallery { grid-template-columns: 1fr; }
  .persona-grid article + article, .question-grid article + article, .decision-grid article:nth-child(even) { border-left: 1px solid rgba(23,23,29,.15); }
  .persona-grid article + article, .question-grid article + article, .decision-grid article:nth-child(n+2) { border-top: 0; }
  .decision-grid article:last-child { grid-column: auto; }
  .outcome-list li:nth-child(even) { padding-left: 0; }
  .research-frame img { min-width: 900px; }
  .product-frame { overflow-x: auto; }
  .product-frame--wide img { min-width: 820px; }
  .product-frame--tall img { min-width: 0; }
  .state-gallery figure:first-child { grid-row: auto; }
  .state-gallery img { height: auto; max-height: none; }
  .pl-cta .pl-shell { grid-template-columns: 1fr; }
  .pl-cta__actions { align-items: flex-start; }
}

@media (max-width: 430px) {
  .pl-meta { grid-template-columns: 1fr; }
  .pl-meta div + div { border-left: 0; border-top: 1px solid rgba(255,255,255,.12); }
  .finding-row { grid-template-columns: 1fr; }
  .button-primary { width: 100%; }
  .pl-cta__actions { width: 100%; }
}

@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }